Graphic Design Artist should go for a Simple Design in Creating a Branding Logo
Updated: Sep 5, 2022
The importance of having a simple logo in your Business Branding Identity
One of the most challenging part of creating a branding identity for a certain business is making a logo. A logo should be a representation of your whole business in one single graphic. It is the first people can see so it must be catchy and relevant. So why is to important to have a simple Logo?
When you're in the city, take a look around you, look at every corner of the street, everywhere you can find a logo. Probably at the nearby store, might be in the bakeshop where you always bought your favorite croissant for
breakfast, or in the jewelry shop where you always spotted the gold necklaces and bracelets you were dreaming of. Every businesses should have one. There is a lot out there but usually successful logos are those always simple.
So why is it? Same reason why adidas kept their logo design as simple as three stripes, Nike has
swoosh, the famous shape of the wing that you can see in their logo, The Jumpman for Nike Air Jordan, and the famous yellow M for McDonalds and so many other giant successful businesses and most their logo are really simple.
SIMPLE LOGO DESIGN IS HIGHLY RECOGNISABLE. It was like it would catch up and stays in your memory with just a single glance into it. You and me, all of us, we are more likely to trust something that we are familiar with isn't it? So a logo design should be something very easy to recall. A Logo that has very complex design is very impressive as well no doubt about that but it harder for a people to get familiarize themselves with it.
This is one reason I believed to be helpful with the business side and why I prefer to create a simple logo and there is a lot more reason why it is so beneficial to the business. So if you are going to get a graphic design artist to make you one, ask them to create a simple but it should be an suggestion of your brand.
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